A national-level response framework to address the rapid rise of AI-generated misinformation, deepfake videos, and their impact on elections, finances, and public perception.
Deepfake and Digital Manipulation Safety Protocol
To safeguard society from the malicious use of generative AI and deepfakes through legal, technical, and educational measures.
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Detection Infrastructure
- Promote AI-powered tools to verify videos and detect synthetic content.
- Encourage media houses and social media platforms to auto-label manipulated content.
Public Awareness Campaigns
- Launch ongoing awareness drives on TV, radio, and social media platforms.
- Educate citizens on spotting deepfakes and misinformation.
Legal and Regulatory Actions
- Recommend the inclusion of deepfake-related offenses in IPC/IT Act.
- Define responsibility of platforms that host AI-generated content.
Collaboration with Social Platforms
- Push for integration of detection APIs on Facebook, Instagram, and WhatsApp.
- Create a takedown protocol with response time limits.
Reporting and Redressal Mechanism
- Build a single-window portal for reporting deepfakes and fraudulent content.
- Offer legal assistance for victims of impersonation or fraud.
